“If there is any one secret of success, it lies in the ability to see the other person’s point of view and see things from that angle as well as your own.” ~ Henry Ford.
Henry Ford saw the value in viewing the world from his customers’ view point as well as his employees.
How often do we in agriculture consider the world from a consumer’s perspective?
What do customers want?
Is there a better way forward?
Is there a better way to market our products?
Agribusiness needs creativity, innovation, new thinking.
How can we encourage investment?
How can we increase profits, increase outputs, decrease cost and increase well-being?
How can we take better care of our land and water resources?
Each and every business if different. Each will have a different answer.
Throw the box away. Get creative. Opportunity is everywhere!
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