“Take the course opposite to custom, you will always do well.” ~ Rousseau.
Don’t follow the crowd.
Stand out. Do something different.
Following the crowd does feel safe, less risky.
We don’t like sticking our necks out.
Following the crowd isn’t creative, it’s not challenging and you’re not going to fulfil any dreams wandering along with the mob.
What makes you distinct? What is special about you, your business, family and dreams?
Image. Attitude. Quality. Service. Goals.
What skills do you have that make you stand out?
Dare to be different.
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